Digital marketing destination management strategy, national and international campaigns to support European Institute of Design in Barcelona to develop its reputation and business in Spain, Europe, South America and other main countries, with the aim of acquiring qualified potential students.
Website
www.iedbarcelona.esBarcelona’s European Institute of Design (IED) – an International Education Network based in Design, Fashion, Visual Communication and Management – established in Milan more than 50 years ago – delivers degree courses, master’s and continuing education courses to international audiences coming from more than 90 countries.
Articulation of clear business objectives of this digital marketing programme – with the goal to increase sales and reduce cost per acquisition of customers – was a big challenge.
For 5 years, Adriathink’s work supported the CEO in the strategic marketing plan designing all the digital strategic activities such as:
– SEO campaigns, digital PR, link building, networking activities, SEO optimization of the website
– Google, Facebook and Instagram ads targeting specific markets
– Dedicated portals presence, digital events optimizations
– Internal training to support marketing and communication staff
– Main website and side projects maintenance
– Marketing tracking platform settings (Google Analytics)
We coordinated and created a great digital campaign that could both capture the imagination of an audience and drive engagement.
We planned Google Ads and Google Remarketing, Facebook/Insta Ads and Facebook retargeting, education portals agreements, link-building activities, giving strong support to the sales team.
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