2026

Milan, Italy

Analytics

Digital Marketing

Experience

Optimization

Strategy

Wyde Connective School, International campaign

Digital marketing

From strategy to screen, we design and build end-to-end e-learning experiences. We architect LMS platforms, define user journeys for every audience type, integrate CRM, e-commerce and payment systems, and configure analytics tracking. We combine instructional design thinking with full technical implementation — so every learning product is built to engage learners, convert prospects, and scale internationally.

Website

school-en.wyde.it

Wyde is an Italian Connective School that designs and delivers transformation experiences for individuals, teams, and organisations. With over 30,000 people trained across 30 countries and a 91% client retention rate, Wyde partners with businesses and universities to create the conditions for meaningful change — through listening, co-creation, and deep human connection. Their approach bridges personal development with organisational culture, making learning a living, collective experience rather than a formal obligation.

AdriaThink partnered with Wyde to build and launch school.wyde.it — a fully integrated online learning environment serving professionals, companies, and universities worldwide. We designed and managed marketing campaigns with the objectives to expand brand recognition and courses awareness, focused on boosting visibility and appeal through in-depth market analysis and insights into professional opportunities, tailored to engage diverse international audiences effectively.

Development of new CTAs across digital channels, including the website and advertising campaigns. These are designed to encourage visitors to take specific actions, such as registering for webinars, downloading informational materials, or enrolling in the program.

LinkedIn Campaigns – creation and management of advertising campaigns on LinkedIn, Facebook, and Google to increase program visibility. These campaigns are targeted to specific audiences based on demographic, professional, and interest-based data.

Analytics & reporting — Set up an operational dashboard segmented by market.

AI Podcast production — Defined an end-to-end AI-assisted podcast workflow using ChatGPT and Adobe Podcast, producing four published pilot episodes and training the internal team for autonomous continuity.

Training & enablement — Delivered structured onboarding for Wyde’s staff covering platform management, HubSpot workflows, course co-creation, and data reading.