Campi avventura, Digital strategy

Complete digital strategy. Interaction and media design, digital campaigns to increase conversion rates.

CampiAvventura.it – an online platform specialized in organizing and promoting travel and vacation experiences focused on nature and adventure – is an important Italian entity that promotes green tourism, encouraging a more mindful and responsible way of traveling, in harmony with nature and the local environment.

CampiAvventura needed a new website to showcase its strategic activities; a comprehensive digital project for its brand, aimed at enhancing customer experiences and increasing its reputation in the Italian market.

Adriathink’s solution was to design a full range of digital strategic activities, including website design, Facebook presence, a dedicated app, Google and Facebook advertising in the Italian market, Digital PR, and internal training to support sales.

We analyzed, prototyped, designed, and developed the new website using an Agile methodology, while also supporting the CampiAvventura team with application integration into their information system, hosting, and performance optimization.

Website design and communication for CampiAvventura was developed as a multi-screen solution, optimized for HD formats, showcasing a complete range of adventure-based programs aimed at promoting sustainable tourism. The website was designed as a primary tool to spread the message of green tourism, highlighting CampiAvventura’s commitment to nature and responsible travel.

A high-performance solution was implemented ensuring a seamless user experience across all devices. The website is fully customized to meet the brand’s objectives, and it features several dynamic publishing components that allow for continuous content growth and easy updates, empowering the team to independently manage and expand the site’s offerings over time.