IED Forward, the online training project of the European Institute of Design (IED) – an International Education Network for Design, Fashion, Visual Communication and Management – was delivered in Spain in 2021.
Website
https://iedforward.com/
2021
Barcelona, Spain
Analytics
Digital Marketing
Experience
Optimization
Strategy
IED Forward, the IED Online Experience
Online learning experience, product marketing, digital promotion and strategy
IED developed specific online training applied to the particularities of design so that, together with the IED methodology, it created a new and unique way of teaching design.
The articulation of clear business objectives of this marketing programme – with the goal to increase sales and reduce cost per customer acquisition customers – was a big challenge that was successfully handled.
Adriathink supported IED Forward in:
– product marketing, by designing the “bridges” to IED Barcelona and Madrid physical courses
– designing all the digital activities, such as the optimization of the eLearning platform, Google, Facebook, and Instagram campaigns in specific markets, dedicated portals presence, digital events
– setting up the marketing tracking platform (Google Analytics)