Digital marketing destination management strategy, national and international campaigns to support LUISS Business School in Amsterdam, to develop its reputation and business in Netherlands and European Union market, with the aim of acquiring qualified potential students.
Website
www.luissbusinessschool.nlFor the 2023/2024 academic year, LUISS Business School in Amsterdam has offered the following four Master’s programs:
Master in International Management, to train professionals with advanced skills in international management, combining theory and practice to tackle global business challenges.
Master in Fashion and Luxury Business, focused on the fashion and luxury industries, this master’s program provides an in-depth understanding of these sectors, integrating creative and managerial aspects.
Master in Food and Wine Business, designed for those seeking specialization in the food and wine industry, this program offers specific expertise to manage and innovate in this field.
Master in Digital Entertainment Business, focuses on the digital transformation of businesses, equipping participants with the tools to lead change and drive technological innovation.
Adriathink designed and managed marketing campaigns with the objectives of increasing enrollment numbers for the four master’s programs, expanding the international student base—particularly from Europe—and enhancing the global brand recognition of LUISS. The campaigns focused on boosting visibility and appeal through in-depth market analysis and insights into professional opportunities, tailored to engage diverse international audiences effectively.
Completed over a period of 12 months of the following activities:
Implementation of a CRM (Customer Relationship Management) system integrated with Calendly for automated prospect relationship management, consultation scheduling and lifecycle tracking.
CRM Process Optimization, streamlining the management of opportunities through the CRM, emphasizing data recording, lead follow-ups, and communication automation. These enhancements accelerate the sales funnel and improve conversion rates.
Development of new CTAs across digital channels, including the website and advertising campaigns. These are designed to encourage visitors to take specific actions, such as registering for webinars, downloading informational materials, or enrolling in the program.
LinkedIn, Facebook, and Google Campaigns – creation and management of advertising campaigns on LinkedIn, Facebook, and Google to increase program visibility. These campaigns are targeted to specific audiences based on demographic, professional, and interest-based data.
Scholarships, development and management of a scholarship contest “Leadersforabetterworld.net” to attract talented students, expand enrollment and increase international brand recognition. This includes promoting scholarships through digital and social media channels.
Events, organization and promotion of online and in-person events to showcase the master’s programs. These events include information sessions, Q&A, workshops, and networking opportunities to engage prospects and connect with potential students. This includes promoting events through digital and social media channels.
Corporate Database Development, collection and organization of a database of companies potentially interested in collaborating with the master’s program. These partnerships may involve internships, apprenticeships, or placements for students, facilitating corporate relationships.
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